Teenager Dominant/Alternative Representation

Audience research

The target audience for our production will follow the official target audience of E4 and BBC Three of 16-34 year olds. Within this age group we will specifically target urban youths as we feel they can relate to our production and enjoy it. The demographics of our target audience would be mainly E, for students and youths, as well as D for adults who will want to watch our urban drama. 

I believe the psychographic that best fits our target audience is aspirers and explorers.

Aspirers Materialistic, acquisitive, affiliative, oriented to extrinsics ... image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation)

I believe that our urban drama production will appeal to the Aspirer psychographic. This is because youths we target will be very materialistic and fashion orientated. This will be a trait our characters will follow as urban youths ourselves in the production.

Explorers

Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student) The explorer group will enjoy our production and be part of our target audience as well. The fast paced action in our production will attract this predominantly younger group.   An extra psychograph we feel our production will appeal to, but not necessarily target, are reformers. Reformers Freedom from restriction, personal growth, social awareness, value for time, independent judgement, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious and enquiring, support growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful.(Higher Education) We feel that this group may be attracted to our production not necessarily for enjoyment, but to highlight social problems with youths today. However to combat this problem our production, despite being an urban drama, will still try to show urban youths in a positive light and try to move away from this stereotype. An example of us doing this is using a white character as the main villain in our sequence.

Institution Research

E4 is a British digital television channel, launched as a pay-TV companion to Channel 4 on 18 January 2001. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group. Programming includes U.S. imports such as The Cleveland Show, The O.C., Smallville, Veronica Mars, Everwood, What About Brian?, Desperate Housewives, How I Met Your Mother, 90210, One Tree Hill, Ugly Betty, Scrubs, Rules of Engagement, The Big Bang Theory, 2 Broke Girls, Revenge, and formerly Friends. Other programming includes British shows such as Misfits, The Ricky Gervais Show, Shameless, Hollyoaks, Skins, The Inbetweeners, Made in Chelsea, and My Mad Fat Diary. Some U.S. imports, such as Desperate Housewives and Ugly Betty are screened on E4 up to one week ahead of their Channel 4 broadcasts. Its most successful broadcast to date was on 11 October 2010 when an episode of The Inbetweeners pulled in over 3.7 million viewers

On 16 December 2004, Channel 4 announced that the subscription channel would return to digital terrestrial television. From its launch until the closure of ITV Digital it was available as a bonus subscription channel. It became part of the Top Up TV subscription scheme until 27 May 2005, when the channel became available on Freeview, with the potential to increase advertising revenue by attracting a larger audience.

E4 was also available as part of the basic Sky satellite subscription channel package, due to a long term contract with BSkyB it only became free-to-air in 2008. This change happened on 6 May 2008 and the channel joined Freesat along withMore4.

In May 2005, E4 introduced "First Look", showing episodes of popular programmes such as Come Dine with Me, Hollyoaks and drama series such as Lost and Invasion in advance of transmission on Channel 4.

E4 launched a Republic of Ireland service in June 2002 which has become the second most popular non-terrestrial channel in Ireland with 1.1% of the audience; Sky1 is the most popular.In October 2005, More4 was launched to complement Channel 4's digital channels. ER and The West Wing subsequently moved from E4 to More4.

On 31 October 2013, E4 premiered a refreshed look as part of the channel's rebranding. This coincided with the debut of the seventh season of E4's most popular show, The Big Bang Theory, as well as the debut of new homegrown comedy Drifters

BBC Three is a television channel from the BBC broadcasting via digital cable, terrestrial, IPTV and satellite platforms. The channel's target audience includes those in the 16–34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 19:00 to around 05:00 each night, in order to share terrestrial television bandwidth with CBBC.

Unlike its commercial rivals, 90% of BBC Three's output is from the United Kingdom and other European Union countries. 70% is original, covering all genres, from current affairs, to drama, to comedy to animation. BBC Three has a unique 60 Seconds format for its news bulletins, adopted so that operation of the channel could be completely automated, without the complication of dealing with variable length live news broadcasts. The current controller of the station is Zai Bennett

In late 2001, the BBC decided to reposition and rebrand their two digital channels, so that they could be more closely linked to the well established BBC One and BBC Two. Their plan was for BBC Knowledge to be renamed BBC Four, and indeed this took place in 2002, and for BBC Choice to be renamed BBC Three. However, questions were raised over the proposed format of the new BBC Three, as some thought the new format would be too similar to the BBC's commercial rivals, namely ITV2 and E4, and would be unnecessary competition. The channel was eventually given the go ahead, eleven months after the original launch date, and launched on 9 February 2003. The channel was launched by Stuart Murphy, who previously ran BBC Choice, and before that UK Play, the now-discontinued UKTV music and comedy channel. At 33, Murphy was the youngest channel controller in the country, a title he held since launching UK Play at the age of 26, although on 20 October 2005 it was announced that Murphy was soon to leave the channel to work in commercial television.

On 12 May 2011, BBC Three was added to the Sky EPG in the Republic of Ireland on channel 229. It was later moved to channel 210 on 3 July 2012, to free up space for new channels.

The channel's target audience is 16 to 34 year olds, and it faces heavy competition from rivals including ITV2 and E4, for an audience that the BBC has traditionally had difficulty in attracting. In 2008 it reached 26.3% of 16–34 year-olds in digital homes—the channel's highest ever such reach and above that of E4, ITV2, Dave and Sky1.

On average, nine million people watch BBC Three every week, and it has a 2.6% share of the 15–34-year-old audience and 1.4% of the whole population, according to the Broadcasters' Audience Research Board (BARB). These ratings by BARB, the official ratings agency, average out BBC Three's viewing figures over a 24-hour period even though the channel only broadcasts in the evening, giving a distorted sense of the channel's viewership. Despite several official complaints from the BBC, BARB continues to publish figures which the BBC argues are unrepresentative.

BBC Three's programming consists of comedy, drama, spin-off series and repeated episodes of series from BBC One and BBC Two, and other programmes that attempt to alert others of their actions through a series of programmes challenging common beliefs.

Existing product research

Youngers

In this opening sequence to E4's teen drama Top Boy we are introduced to the protagonist of the series. The opening shots of the scene are extreme close ups of both the character's microphone and his lips. Not allowing us to see the character's full face creates an enigma code as to who the character is, however it also effectively allows us to identify with him and establish that he is about to rap. This is added to by the energetic high pace of the non diegetic music in the background. However when the protagonist begins to rap we are able to establish the sound as diegetic and coming through the character's headphones, which we see from the close up of his face, as he raps to the music. This programme would appeal to and be targeted at a younger demographic between 15-25, mostly living in urban areas and can relate to the characters.

The Big Bang Theory

The big bang theory opening starts with a medium establishing shot of the three protagonists sitting on the sofa set in an apartment. This shot is constantly returned to as the sequence follows a constand shot reverse shot with close ups of characters and other objects such as the tv aways eventually returning to this medium shot of the characters. The costume in the scene is effective as two character's are wearing rather ordinary dull colours that don't catch the eye or draw comparison. However the more eccentric character, Sheldon, is wearing a bright red top which effectively highlights his outspoken nature. The only sound in the sequence is the non diegetic sound of pre recorded laughter which adds to the comedy of the scene and allows us to identify it as a comedy. The programme is a comedic sit-com targeting a range of audiences including intellectual viewers, students and even families.

How I Met Your Mother

How I met your mother contrasts to the big bang theory in how they chose to show their group of protagonists. Instead of using a medium shot of the characters and constantly returning to it How I met your mother takes a different approach. Instead they use very quick medium shots of a pair of characters sitting next to each other split by straight cuts and long shots of all the characters together are used rarely. We are able to identify the main protagonist as the only character not constantly shot in a pair and is alone in the middle of the table. His costume also makes him distinct as he is wearing a suit where as the others are wearing casual clothes. The show is aimed at a large age group from approximately 16-35 for people who seek laughter and comedy.

West 10 LDN

West 10 LDN is an urban drama broadcast on BBC 3. Immediately we see an establishing, birds eye view low angle shot looking down on an area. This straight away conveys the setting is an urban area and shows this is going to be an urban drama. There is then a constant shot reverse shot between the establishing shot and two female protagonists in a car. The two protagonists are in a low end, cheap car which again adds to the urban feel of the sequence. The two protagonists in the car then continues to shot reverse shot with the car driving and its surroundings. The run down urban environment again conveys that this is going to eb an urban drama to the audience. Occasionally the shot would reverse to a character outside. The character would appear with their name next to them. The font of the names were in graffiti which again personifies the urban feel to the opening. A stereotype can also be clearly identified as most of the characters are black in the opening. This follows the stereotype that most urban areas are habitats to black people. As well as this all characters were youths and wore tracksuits and baggy trousers, another stereotype of youths as uneducated street walkers and also speak slang. The main character can easily be identified as the girl looking out of the window as the shots constantly reverse back to her and we identify with her. We also get point of view shots of what she's seeing out of the car window. The shot transitions are all straight cuts and rather fast paced, adding to the fast action packed nature of an urban drama. The non diegetic sound throughout is a reggae like instrumental, adding to the urban feel to it as reggae is often listened to by urban youths as well as being commonly associated with black people. This show would appeal to youths mainly living in urban areas aged from around 16 - 35. This is because they can easily relate to the urban drama and the urban nature is clearly emphasised in the opening to allow viewers to identify it as an urban drama.

editing redo

Question 4: How is editing used to create drama and tension in the opening scene?

Editing effectively creates drama and tension in the opening scene, An example of this is the music starting in sync with the second character entering the scene. This edit making the spooky mysterious music play when the character introduced again allows us to identify him as the villain and a binary opposition was created. Straight cuts were also used throughout the sequence as transitions, allowing the scene to progress quickly and engaging the audience in the action. These straight cuts gradually got faster and shorter as the sequence progressed adding to and intensifying the suspense, eventually leading to the climax of the scene when the first character is killed. Music and camera work have also been effectively been edited I this scene.

Film language test evaluation

38/48 - A

WWW: Fluent writing

             Media terminology used very well

EBI: Timing - Must leave time to answer all questions fully

                     Ensure you mention make up in mise en scene.

                     Improve editing knowledge

Teacher Evaluation

Teacher Evaluation:

WWW:
Sound and music were effective, especially with the sound of the clock in sync with the clock in the scene. This made the clock sound orinially seem diegetic and in the scene however when the music progressed we realised it was non diegetic. It was also parallel and complimented the scene well.

An enigma code was effectively created as the identities of the characters were unknown. A clear enigma code was also created by the mysterious bag as the audience wonders what's inside.

The low angle shot of Armond in the close up of his face was effective as it made him seem more menacing and mean.

The dialogue and scripting was good as speech was clear and easy to understand.

The repeated shot of the close up on Armond's fingers was effective as it built tension and suspense.

Match on Action was also performed effectively in the scene of the door being opened and then shot from the other side showing the other character entering the door.

Editing was also effective as the fade out of music helped the scenes flow.

EBI:

There was some unintentional camera wobble and blur in scenes which made them less realistic and appealing to the audience.

The location of the scene could also have been better as the mise en scene did not suit the contents of the scene as books and posters were clearly scene, whereas a dealing between two mysterious characters would have suited a more isolated, mysterious location.

There was also some unintentional diegetic sound in the background of the scenes. This took some emphasis away from the music and speeh between the characters as background noises distracted the audience.

Preliminary Results:

Creativity - 4/5
Use of technology - 4/5
Production process - 4/5
Codes and conventions - 4/5
Fit for purpose - 4/5
Attention to detail - 4/5

24/30 - level 4.

Class Evaluation

WWW- Used the rules well for example Shot/Reverse/Shot of Armond, and Kyle staring at each other. It was suspenseful. The music worked really well, as it was parallel. The narrative was good. The 180˚ rule wasn’t broken. The song used was fit for purpose, and attention to detail was on point. Kyles walk was more natural. It was very original and well planned, the editing program was used to the best ability, well planned, and a variety of shots was used. The editing of the bag was good. The production creates enigma codes.

EBI- The camera was shaky and a few shots blurred. The camera work needs improvement. There was some background noise, and items in the shot did not match the narrative. 

Initial Shot List

Shot. No	Shot	Length	Filmed
1	Close up of fingers taping 3 times	3 seconds
2	Extreme close up of eyes	2 seconds
3	Close up of clock	2 seconds
4	Close up of Kyle’s legs walking up the stairs.	3 seconds
5	Close up of fingers	2 seconds
6	Pan shot of Kyle at top of stairs entering corridor.	3 seconds
7	Over shoulder/long shot of door	2 seconds
8	Long shot of corridor- Kyle walking up	2 seconds
9	Pan shot brief case	3 seconds
10	Shot of the door, faintly see Kyle arrive	2 seconds
11	Over shoulder shot of Kyle opening door	2 seconds
12	Medium shot of the Kyle walking in turns in to pan, then over shoulder shot, then tracking shot.	4 seconds
13	Low angle shot of brief case and actors	2 seconds
14	Extreme close up of eyes	2 seconds
15	Shot of case	1 seconds
16	Medium shot of Kyle. Dialogue: “Well..?”	1 seconds
17	Medium shot of Armond. Dialogue: “Well... your late”	3 seconds
18	Medium shot of Kyle. Dialogue: “Time waits for no one”	3 seconds
19	Medium shot of Armond. Dialogue: “Is it all in their?”	2 seconds
20	Medium shot of Kyle. Dialogue: “Don’t you trust me?”	2 seconds
21	Tracking shot of Armond’s hand moving to brief case then grabs it and pulls it towards him.	3 seconds
22	Shoulder shot of Armond opening bag.	2 seconds

Initial production ideas

Comedy following the life of asian teenagers. Comedy in the form of comic racism ( e.g. being steretyped and mocked by white characters), immature actions of characters, trying to impress girls and failing etc.

Thriller set in school. Possible story lines - Time bomb placed somewhere around the school, hero character must find it. Or villain comes into school taking children hostage, hero must defeat the villain and free the children.

Brand Analysis

Brand one: Bentley

Bentley Motors Limited engineers, manufactures and distributes luxury auto mobiles and auto mobile parts worldwide. Bentley is a luxurious, high end company with extremely expensive and quality products. The business emphasises it's rich English heritage, originating in England in 1919 and is based in Crewe, England. It massively advertises it's slick and stylish products along with it's luxurious and lavish persona. It has effectively marketed this image of itself as the company is associated with wealthy 

Brand two: Primark

Primark is an Irish clothing retailer, operating in Austria, Belgium, France, Germany, Ireland (38 stores branded as Penneys),Portugal, Spain, the Netherlands and the United Kingdom. Primark sells clothes at the budget end of the market. Its main competition is that of other cut-price clothing retailers; such as supermarket lines. The brand sells itself on its low prices which attract customers that want to buy products cheaply. 

Brand three: Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company mainly sells itself through its sports equipment, using high profile sports stars to endorse their products. Nike advertises itself as the highest quality sports wear manufacturer and it's main competition are companies such as Adidas.

Channel 5 Institution

Channel 5 is a television network that broadcasts in the United Kingdom. It launched in 1997, and was the fifth and final national terrestrial analogue network to launch, after BBC One, ITV, BBC Two and Channel 4. It is generally the fifth placed network in the country in terms of its audience share, and has been since its inception. The station was branded as Five between 2002 and 2011, during which time the channel was owned by the RTL Group. Richard Desmond purchased the station from the RTL Group on 23 July 2010.

Channel 5, like all of the public service broadcasters, broadcast a wide variety of programming. The channel mainly broadcasts entertainment programming, such as reality television, game shows and imported American drama. The channel broadcasts sports events not covered by other broadcasters and also broadcasts its own news service, 5 News, which is produced by ITN ( The channel frequently sticks to a regular schedule, which includes the programme Home and Away at 18:00 followed by 5 News at 18:30 and Big Brother later in the evening at 22:00.

Flagship programmes for the channel include the early morning chat programme The Wright Stuff (at 09:15) and afternoon Australian soap operas Neighbours (at 13:45) and Home and Away (at 13:15) each weekday.

The institution's programming is highly perceived as "low brow" viewing and programmes, such as Home and Away that are generally watched by lower class citizens, compare to those who will watch high brow programming such as Steven Fry: Out There on BBC2. 

Lesson analysis

http://www.slideshow.com/users/kyle555/time-warner-presentation-1958878911


WWW: I believe that my lesson was successful in informing and teaching the class about the company Time Warner. I did this using a power point presentation (attached above) which contained relevant and useful information. 

My presentation was also successful as I engaged with the class, frequently asking them questions before I gave them the answer in order to keep them engaged and focused.

As well as this I believe the most effective part of my lesson was my plenary activity of a quiz. This quiz allowed students to put the knowledge they had learnt to the test and solidified their learning. This had a positive response as all questions were answered quickly and correctly, showing my lesson was effective in teaching them about Time Warner.

EBI: My lesson could have been improved however had I not included so much information in my presentation, as this had many bad consequences. As a result when teaching the lesson I read the information from my presentation too much, which in turn made the lesson seem more boring and unenthusiastic. Also due to the amount of content on screen I was forced to wait longer than I should have to allow people to copy things down, which spoiled the rhythm of the lesson.