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BULK UP - Tips from Armond

10 steps to the perfect body

Exclusive Interview with ARMOND SHKUPI

Inside the music industry

Could you be the next star rapper?

Latest on Jay Z beef

VOTE NOW - Hottest women of 2014

Behind the scenes of Trill

How to make ANY girl fall in love with you.

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Ill Manors Production Research questions

1)Research all the Institutions involved in the production of Ill Manors. List them with a summary of what their contribution to the film was.

Ill manors was distributed and marketed by Revolver Entertainment as well as making the release date and marketed it on DVD, Blu-ray and cinema. Other institutions involved were Film London Microwave, BBC films and Aimimage who funded for the film.

FILM LONDON MICROWAVE -   Microwave is Film London’s micro-budget feature film-making scheme.• Aimed at commissioning the next generation of film- making talent in the capital, Microwave has gone from strength to strength since its launch in 2006.• In partnership with BBC Films and supported by Skillset, the UK Film Council (check as disbanded 2011) and the Mayor of London, this unique training- through-production scheme offers fledgling talent an avenue into feature production.

2)How much Ill Manors cost to produce (its budget)?

The film was made on a budget of £100,000 and raised £453,570 in the UK box office.  

3)How was Ill Manors funded?

The film was funded by three studios called Film London Microwave, BBC Films and Aimimage. Film London Microwave was part of the Ill Manors production in 2009. The BBC films and Aimimage studios were known for the low budget British film making companies. Plan B also used money raised from his ‘The Defamation of Strickland Banks’ music tour in 2010 to fund the film.

4)What is the target audience for Ill Manors?

The main target audience for Ill Manor's is most likely to be youths, aged 16 - 30, predominantly males and living in very urban areas. The target audience is also likely to not have gone to university or further education and can use the film to relate to their life. Plan B's fan base from his music career is also a wide target audience that the film will appeal to as he has purposely released and embedded a whole album specifically for the film in order to draw fans of his music and is a unique selling point to them. Overall the psychographic E, D and possible C; and the demographic of reformers, strugglers, mainstreamers and possibly aspirers.

5)Who is the main distributor of Ill Manors?

The main distributor of Ill Manors is by Revolver Entertainment. In order to raise funds for Ben Drew's fil. the distribution rights to Ill Manors were sold to Revolver Entertainment in April 2011. Revolver Entertainment is located in both London and Los Angeles, the company was founded in 1997 and has released independent films also documentaries.

6)How was Ill Manors promoted using the broadcast platform?

On 11 May 2012, Drew premiered the album tracks "Lost My Way" and "Deepest Shame" during a performance on Later with Jools Holland. The official studio version of "Lost My Way" received its first play on BBC Radio 1 on 23 May 2012. It was made available in the form of a lyric video via YouTube later that evening. On 13 June 2012, Drew performed a live session in the BBC Radio 1 Live Lounge, which for a special occasion, was held at the Maida Vale Studios. During the performance, Drew premiered the tracks "Falling Down" and "Playing with Fire", as well as giving further performances of "Deepest Shame", "Lost My Way" and "Ill Manors". A free download of "Falling Down" became available to those who sign up to the official mailing list. On 23 July 2012, the album launch party took place in the underground car park of Great Suffolk Street Warehouse, in south-east London

7)Compare this with a big budget blockbuster. What are the main similarities and differences?

The Dark Knight Rises is a 2012 British-American superhero film directed by Christopher Nolan, who co-wrote the screenplay with his brother Jonathan Nolan and the story with David S. Goyer. Featuring the DC Comics character Batman, the film is the final installment in Nolan's Batman film trilogy, and it is the sequel to Batman Begins(2005) and The Dark Knight (2008). Christian Bale reprises the lead role of Bruce Wayne/Batman.

The Dark Knight Rises premiered in New York City on July 16, 2012. The film was released in Australia and New Zealand on July 19, 2012, and in North America and the United Kingdom on July 20, 2012. Upon release it received a favorable critical response and grossed over $1.081 billion worldwide. It is currently the ninth-highest-grossing film of all time, the third-highest-grossing film of 2012, and the third-highest-grossing superhero film of all time. In contrast Ill Manors made only  £453,570. However The Dark Night Rises cost over $250 million to make compare to Ill Manors at 100,000. 

Key differences:

·        Both films target a different audience: Ill Manors has a very specific target audience in the demographic E,D and C and the psychographic of strugglers, reformers and possibly apirers, ages 15-30. In contrast Dark Night Rises has a very large family based audience. The main psychographic of the audience would be mainstreamers and them demographic E - B.

·        Ill Manors is directed by a famous well known artist Plan B (Ben Drew) whereas, The Dark Knight Rises is directed by Christophere Nolan who is also successful but is not a singer/rapper. Audiences would be attracted to Ill Manors due to Drew's music ability, where as DNR would draw an audience from Nolan's previous directing successes such as Inception - 8 of his films have grossed over $3.5 billion worldwide

·        The Dark Knight Rises a big Hollywood blockbuster and Ill Manors is a low British budget British film..

·        The genres are different as Ill Manors is a Urban Drama where as The Dark Knight Rises is a hybrid as the genre of the film is action, thriller and drama 

·        The Dark Knight made $1 billion in US box office whereas, Ill Manors made £453,570 in the UK box office.

·        Many of the actors and actresses in Ill Manors make their debut or are not very well known, e.g Ed Skrein and Ryan De La Cruz whereas in The Dark Knight the actors and actresses which star in the film are successful  and well known stars e.g Christian Bale, Morgan Freeman, Anne Hathaway.

·          Both film certificates are different as The Dark Knight is a 12A (UK) and Ill Manors is an 18.

·        Batman is a comic adaptation of a long lasting, successful franchise, whereas Ill Manors is a new story made by Ben Drew.Ill Manors has a multi-strand narrative

Key Similarities:

• Contain aspects of action and thriller genre
• Both films have predominantly male characters compared to females.

8/9)How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques and How does the trailer for Ill Manors balance plot and spectacle?

 There are many typical codes and conventions in a film trailer. First of all there is a small amount of typography, introducing aspects of the film such as lead actors, director and production company. This is because large blocks of text would bore the viewer, especially as a large part of the films target audience is uneducated. The trailer then uses the typical feature of showing positive reviews at the start of the trailer with short quotes from each review praising the film, making people want to watch the film due to the high reviews. The trailer then does the typical convention of showing various interesting scenes from the film to draw the reader in. These scenes gradually increase in pace until they are extremely quick, under 1 second, and are in sync with the non diegetic fast paced music in the background to exhilarate the viewer with the fast paced action on screen, exciting them and making them want to see the film. The trailer then typically gives the name of the film in a bold font to make it clear to the audience what film trailer they are watching and the release date of the film is also placed at the end of the trailer.

10)Think about the film certificate of Ill Manors; outline what is deemed to be acceptable for this certificate. 

18 works are for adults and can contain strong issues such as:

·                       very strong violence

·                       frequent strong language (eg 'f***') and/or very strong language (eg ‘c***’)

·                       strong portrayals of sexual activity

·                       scenes of sexual violence

·                       strong horror

·                       strong blood and gore

·                       real sex (in some circumstances)

·                       discriminatory language and behaviour

Full detail: http://www.bbfc.co.uk/what-classification/18

Ill Manors distribution research (all platforms)

1. Distribution campaign Ill Manors

2. Ancillary markets• It was released on DVD, Blu- Ray, Download and On-Demand from Monday 8th October 2012.

3. The CD• Plan B‟s album release of iLL Manors used multiple interesting digital marketing techniques. The campaign combines both traditional and digital media and was kicked off by the release of a tweet-to-unlock campaign that was promoted via digital media and physical posters than included the hashtag #illmanorsalbum.• Marketed using TV spots and a website.• Digital was at the heart of the campaign.• The campaign was a mixture of social media , digital and outdoor.• Plan B released this music video as a protest video to create awareness. Plan B himself grew up in a council estate before he became noticed in the music industry therefore he knows how these young people in council estates feel as they are not heard to the public but discriminated as negative people.

4. CD Soundtrack• Released as a soundtrack to the film of the same name, Plan B‟s “ill MANORS” album went straight to No.1 in the Official UK Album Charts upon release in July 2012.• This is very unusual that a CD soundtrack from a rapper could help publicise the film. It was a massive help to the publicity and advertising strategy - crucial for it to do well.• Skyfall didnt need the CD by Adele to do well as much as Ill Manors did.

5. Alternative exhibition to box office• It was released in US on Sundance Film Festival and shown at the Greater Manchester film festival - non traditional routes that independent films have to take to create awareness. Skyfall didnt need to do this.

6. Distribution into cinemas• iLL Manors got a relatively wide release from the independent distributor Revolver (which had its first big success with Kidulthood – the film which helped to begin the current „urban film‟ cycle).• The initial release was successful with over £250,000 taken during the first weekend from 191 cinemas,• But in Week 2 the number of cinemas fell to 83 and the screen average fell by 65% Skyfall’s cinemas didnt fal; nearly as dramatically. Check on the internet NOW!• This is very telling and could be read in several ways. Revolver may have concluded that an initial release to capitalise on the strong profile of Plan B would need to go wide first but that most of the audience would get to see it via DVD and online later. But it also looks like word of mouth was not strong.

7. Target Audience• Drew has said that his focus was the 15-25 age group.• BUT - In that sense he has done the film no favours by presenting a title which the BBFC deemed worthy of an ‟18′ certificate – certainly for the „bad language‟ as well as the drug scenes and extreme violence.• It may lose under 18 audiences because of this, which would mean the film wouldn‟t make as much money.

8. Posters, trailers (paid for andcontrollable advertising) and premiere (free but uncontrollable publicity)• Posters were first advertised on 8 May. Then it was advertised in Empire magazine‟s website. Following this there was the premier.• There where around 8 different posters for the film.• The trailer was released May 2012: http://www.youtube.com/watch?v=1hfxWjUcbzs• The premiere was on the 30th May 2012. In London, Leicester square.• This screening was also attended by several British recording artists such as Alesha Dixon, Alexandra Burke, Professor Green, Tinie Tempah, Wretch 32, Example and Ed Sheeran.• There wasn’t as much money spent on these as Skyfall.

9. Tv and radio• ALL YOUTH MARKETS WERE TARGETTED........• Radio: On BBC Radio 1Xtra, 1& 2.• PAID FOR RADIO SPOTS WERE USED TO ADVERTISE THE FILM targeting youth markets• TV advertisement: Channel 4 & E4.• PAID FOR TV SPOTS WERE USED TO ADVERTISE THE FILM - on Channel 4 (non digital) and E4 (digital) - youth markets• Skyfall didnt target a niche market.

Ill Manors research info

1. Production. Distribution, Exhibition ILL MANORSBased on research done by Year 12 Media Studies students.

2. ILL MANORS The genre is a British crime drama film.It was written and directed by Ben Drew, also known as artist Plan B.Stars Rik Ahmed and Natalie Press, who are relatively unknown stars.The film focuses on eight core characters, and their circles of violence, as they struggle to survive on the streets. Each story weaves into one another, painting an ultra-realistic gritty picture of the world which is on the brink of self-destruction. Each story is also represented by a different rap song.

3. The production company for Ill Manors The main production company for the film ‘Ill Manors’ was BBC Films. The company has existed for13 years.It produces or co-produces British films and other films such as Streetdance 3, Fish Tank, Match Point and An Education. The average budget for films funded through BBCFilms is around £4 Million per film. BBC films make films in different genres from dance to romance.

4. Production: Funding• The script for Ill Manors was partly based on actual events and stories Drew heard when he was young, such as a woman prostituting herself in order to repay a drug dealer.• The film had been in development for three years prior to filming, however Drew struggled to secure finance for his film.• Ill Manors was greenlit for production in 2009 as part of the Film London Microwave scheme.

5. FILM LONDON MICROWAVE• Microwave is Film London’s micro-budget feature film-making scheme.• Aimed at commissioning the next generation of film- making talent in the capital, Microwave has gone from strength to strength since its launch in 2006.• In partnership with BBC Films and supported by Skillset, the UK Film Council (check as disbanded 2011) and the Mayor of London, this unique training- through-production scheme offers fledgling talent an avenue into feature production.

6. FILM LONDON MICROWAVE• So far, seven films have been completed through Film London Microwave with all of them achieving theatrical distribution in the UK.• The films have they made are ‘Mum and Dad’, ‘Shifty’, ‘Freestyle’, ‘The British Guide to showing off’, ‘Strawberry Fields’, ‘Ill Manors’ and ‘Borrowed Time’• A further four films are currently in development to shoot 2013/2014.

7. Production• The production budget was £100,000• The locations the film used were Forest Gate and Manor Park London, East London.• The director was Ben Drew aka Plan B• Plan B wrote the music for the soundtrack, which serves as a narration for the film, and was released as a CD.

8. Production• Filming began September 2010 at 3 Mills Studios, London and filming lasted for four weeks on location in London, England.• Editing of the film began in December 2010, however post-production of the film was delayed due to Plan B performing.

9. Pressure to raise finance• In order to raise funds for the completion of the films post-production, the distribution rights to Ill Manors were sold to Revolver Entertainment in April 2011.• BBC Films did not have the benefit of vertical integration like Sony and financing was a pressure.

10. How was the film advertised?• Posters were first advertised on 8 May. Then it was advertised in Empire magazine’s website. Following this there was the premier.• There where around 8 different posters for the film.• The trailer was released May 2012: http://www.youtube.com/watch?v=1hfxWjUcbzs

11. Distribution• The premiere was on the 30th May 2012. In London, Leicester square.• This screening was also attended by several British recording artists such as Alesha Dixon, Alexandra Burke, Professor Green, Tinie Tempah, Wretch 32, Example and Ed Sheeran.• Reviews and interviews:• http://www.rottentomatoes.com/m/ill_manors/• http://www.youtube.com/watch?v=ICVWORam1Wo

12. Exhibition• The film was given a wide release to 191 cinemas in the United Kingdom and Republic of Ireland by Revolver Entertainment on 6 June 2012.• Ill Manors was released in the Netherlands on 30 August 2012 and was also screened at the Toronto International Film Festival and the Festival do Rio in September 2012.• Ill Manors was released on DVD on October 8, 2012, and will contain footage that was not broadcast at cinemas.

13. CD’s MerchandiseRelease: 23/07/2012 DVD’s Blu-Ray DVD:Sold: 37,455 copies Release: Release: October 8th 2012 October 8th 2012 Caspa remix of Single.

14. Distribution digitally: Internet Campaigns• Plan B’s album release of Ill Manors used multiple interesting digital marketing techniques.• The campaign combines both traditional and digital media and was kicked off by the release of a ‘tweet-to-unlock’ campaign that was promoted via digital media and physical posters than included the hashtag #illmanorsalbum.

15. Distribution:Advertising• ALL YOUTH MARKETS WERE TARGETTED........• Radio: On BBC Radio 1Xtra, 1& 2.• TV advertisement: Channel 4 & E4.• Youtube - Urban English music videos e.g. SB.TV• PLUS• Newspapers: The Telegraph & The Guardian

16. Exhibition: how well did it do at the box office?• It made 2 and a half times its budget in the opening weekend in the UK: £256,288 at box office compared to £100,000 budget• The UK total Box office sales were 453,570. (4 and a half times its budget)

17. Exhibition• Relative to its budget, Ill Manors has made more money.....so far.• By 8 Nov, 2 weeks after its release, Skyfall has only made 3 times its budget, bringing in $500 million dollars worldwide -its budget was $150-$200M. But thats only a few weeks after Skyfall’s release.• These figures don’t take account of DVD and Blue Ray sales.

Double page spread text

This week Trill Magazine has the pleasure of getting an exclusive interview with Trill star Armond Shkupi! The Albanian actor made his film debut in E4's hit urban drama Trill. His rise to fame has been meteoric and we sat down with him to see how he's coping.

Welcome to Trill Magazine Armond, how does it feel to be part of such a successful project in Trill?

Honestly, it's been amazing. I can't describe what an experience it's been and what an honour it is to be part of such a great franchise and story. I don't think anyone could have anticipated how successful Trill was going to be.

Trill was a project that meant a lot to you, why is that?

There are a lot of reasons but mainly because I can relate to my character. I've lived through the kind of situations you see in Trill and lived in rough areas. Life can be really tough and being able to act and show people what I've been through really motivated me.

Was production difficult? We were told that the series was made on a very small budget.

Of course money would have made things a lot easier but that isn't the point. The set was full of motivated and hard working people who worked because they knew Trill was a fantastic project and not for the money. I think the budget has made the series better, it gives it that authentic, urban feel that we wanted.

I must say for a debut actor you did a brilliant job. What was it like acting professionally for the first time?

I was really nervous I have to admit. I'd done some acting before but not like this. It was certainly an experience and I think I'm a much better actor because of it. I'm glad people think that I did a good job, Kyle helped me a lot with my acting which made things a lot easier.

Yes, your co star in Trill was of course Kyle Sondi, how was acting with him?

He honestly made me feel so much more comfortable. He'd only done a bit of acting before too so we were in the same boat so I don't know how he was so good! But he helped me a lot. It was nice working with someone I've known for a very long time, we even did our A level Media project together!

Trill has been so successful, but what's next?

I think season 2 filming is starting soon which should be great and I'm really excited. I don't have anything lined up other than that at the moment but I've had some offers for roles. If the right project comes along I'd be happy to appear, I think I might want to do film soon too. Maybe there will be a Trill film who knows!

We are all certainly looking forward to Series 2. Trill magazine wishes you good luck with filming and even more success.

Thank you it's been an honour to be here talking to you guys.

Magazine Double Spread Examples

Ill Manors music video

 

Ill Manors Song/Video:

"Ill Manors" is a hip hop protest song by English singer and songwriter Plan B. The track was released in the United Kingdom on 25 March 2012 as the lead single from the Ill Manors soundtrack, a film which Plan B also directed. The song was written in reaction to the 2011 riots across England, and specifically Plan B's perception of "society's failure to nurture its disadvantaged youth."

Ill Manors received mostly positive reviews from music critics and peaked at number six on the UK Singles Chart. In October 2012, the song won the Q Award for Best Track.^[

The song was first played on BBC Radio 1 on 27 February 2012 and immediately after was available for streaming online on YouTube and Soundcloud. The single was released as a digital download on 25 March 2012

The music video for "Ill Manors" was filmed on 17 February 2012 and was directed by Yann Demange. The video expands upon the themes of the song, and uses footage from the 2011 riots in London. David Cameron and Nick Clegg, the Prime Minister and Deputy Prime Minister of the United Kingdom both feature in the video, despite not being mentioned in the lyrics. However, Cameron's "Hug a Hoodie" campaign is alluded to. Some footage of the video was filmed in the Ledbury Estate in Peckham, one of the locations of the riots in London.

 Ill Manors Album:

Ill Manors is a soundtrack album by British musician and rapper Plan B released on 23 July 2012 as the soundtrack to the film of the same name. Several songs were used in the film Ill Manors, although some of the recordings were completed after the release of the film. The record was mainly produced by Al Shux and Plan B and also features collaborations with Labrinth, Kano, Takura Tendayi and John Cooper Clarke. Ill Manors debuted at number-one on the UK Album Charts and received positive reviews by critics. The album was nominated for the prestigious Mercury Prize.

On 8 February 2012, it was announced the album would be released on 7 May via Atlantic Records. Shortly after, the album's lead single, Ill Manors, premiered however was officially released on 23 July. 

MEST 1 STYLE ANALYSIS 

How does the video challenge or reinforce dominant ideologies in Britain?

The Ill Manor's video as a whole fails to challenge the negative and stereotypical ideologies of urban youths and other features of the video.

The music video unintentionally enhances and reinforces the negative ideology of urban youths in Britain. The music video glamorises violence through its constant depiction of youths vandalising properties and being violent. Plan B passionately defends the youths he calls "chavs" and states that we should not judge them on their appearance or background in interviews and lectures, such as his Ted X lecture. Yet the music video effectively portrays urban youths wearing hoodies as violent and uneducated, therefore only reinforcing the negative dominant ideology if teenagers and urban youths in Britain. Another dominant ideology reinforced by the video is the negative portrayal of the government and politicians, as Plan B frequently criticises the government, politicians and the "broken system" in Britain, a negative perception shared by most of Britain.

The video however does also challenge some positive stereotypical ideologies. For example in the music video the positive stereotype of police men is challenged. This is done when there is a shot of a policeman hitting someone without provocation, challenging the positive stereotype.

The video represents the male gender in a negative light as the video features mainly males being violent. Ethnicity is another feature of the video. In general ethnicity of the violent youth is mixed, however as a whole there is more black people in the video which conforms to the stereotype that black people are violent, uneducated and often live in poor urban areas. 

The video is typical of most music videos, especially in the rap genre. This is because the video is very fast paced and chaotic. This is shown effectively through the use of very short shots and quick transitions. However the video is more violent than most music videos in general, due to the fact that Ben Drew wants to shock his audience and gain their full attention as he raps his political message.

The music video would appeal to the young population it talks about in the video as this is generally the age group that listens to rap music. It is seen as a lower class form of music that is unlikely to be listened to by highly educated individuals. The age group the video would appeal to is the psychographic of strugglers and aspirers, and the demographic of E-C1. The video appeals to these audiences by being extremely fast paced and full of action to keep their young audience interested. Very little text is also used as young and uneducated people will be put off by large amounts of text. The video also uses some short cartoon sequences of David Cameron which is an effective way to entertain a young audience while talking about politics, another subject that youths may be put off by.