Monday, 23 September 2013

Media Terminology

Hybrid film: The combination of two different things results in the development of a hybrid, for example two different genres put into one film would be a hybrid.

Low-key lighting: Low key light accentuates the contours of an object by throwing areas into shade while a fill light or reflector may illuminate the shadow areas to control contrast.

Enigma code: A question that is not immediately answered and thus draws an audience into a text

Endorsement: An act of giving someone’s public approval or support to someone or something.

Monochrome: A monochromatic object or image has colors in shades of limited colors or hues, images using only shades of grey

Genre: A way of categorizing a media text according to its form, style and content.

Spoof/ Parody:Also known as a send-up or lampoon, a parody or spoof is a mock up of something. Spoofs or parodies were made because audiences had seen classic western films and expected to see more of these but when this was inverted the audience found it to be humorous.

Anchorageanchorage is used in media to attach meaning to something through either the matching of words to images or the juxtaposition (placing to things together for comparison or contrast) of two images which construct a meaning.

Mise en sene: What appears before the camera and its arrangement, for example: costume, lighting, actor’s positions, make up, props and setting.  
Ideology:A set of ideas or beliefs which are held to be acceptable by the creators of a media text.

Binary opposition: Is the system by which, in language and thought, two theoretical opposites are strictly defined and set off against one another

Typography:Typography is how the letters are set out and how they look e.g. size, layout, grid, color scheme, design theme, typeface and so on.

BBFC: The BBFC (British Board Film Classification) is a non-governmental organization, funded by the film industry and responsible for the national classification and censorship of films within the United Kingdom.

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