ILL Manors e media

                            Ill Manors Facebook page

How many 'likes' has the Ill Manors film page had?
 
The Ill Manors Facebook page has 30,158 likes.
 
What is the top of the page promoting?
 
The top of the Ill Manors Facebook page is promoting the release of the film on DVD, Blu-ray, Download and on demand.
 

 

 

 

 

Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

This post by the Ill Manors facebook page will appeal to its target audience as fans of the film are likely to also be fans of Plan B's music and therefore will want him to win an award for best male and best album at the BRITS.

This image contains three useful posts by the Ill Manors Facebook page which will appeal to the target audience. Two of the posts cross promote similar films of the same genre as Ill Manors in Kidulthood on the left and Offender on the right, films that fans of Ill Manors will also be interested in watching. Linking to the making of Ill Manors and Plan B's belief in giving young children a platform to express their talent is also shown through the post on the left, giving young teenagers a chance to make their own short film. This is likely to appeal to the young audience of Ill Manors. The age group for the project includes 16 and 17 year olds, showing that clearly the company knew that it's audience would be lower than the set rated 18 certificate of the film.

The bottom right post also links to target audience as fans of the film are likely to be fans of his music and the link to the Ill Manors music video and playing with fire music video below will appeal to this audience.

 Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

 

 

 

 The first picture promotes the film further through synergy by promoting the film poster, encouraging more people to watch it. The second is a link to the playing with fire video which is synergy with the broadcast platform and the third picture also promotes the print platform by promoting the Ill Manors DVD and Blue ray using the DVD poster.

 

Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

 

The first picture interacts with the audience by encouraging people to vote for Ben Drew at the BRIT Awards for best male and best album. The second interacts with the audience my encouraging the young audience of Ill Manors to have the opportunity to make their own short film, and the third interacts with the audience by giving away Anuverhood, Offender and Ill Manors merchandise if the audience clicks a link.

 

Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

 

 

Find the Twitter graffiti campaign link on the Facebook wall and screengrab it

 

 

How did the institution use the Facebook page to promote the film's release in May/June 2012?

 

Throughout the month of May the page constantly posted the link to the films trailer, encouraging people to watch the trailer so that they then will want to watch the film in the cinema when it came out in June. The film poster was also constantly posted on the page.

 

The page also posted many "win ticket" links to the Ill Manors premiere as well as uploading many pictures from the event itself, making it seem like a big occasion and encouraging others to watch it.

 

The page also released many short behind the scenes clips of actors speaking about their characters, encouraging people to watch the film as they hear about the dark individuals in the film. Many links to interviews with Plan B, such as with the Guardian speaking about the making of the film were also posted.

 

Before the initial release the page also posted many stills from the film that looked interesting.