- How was A Field In England’s release different to typical film releases?
A field in England was distributed in a very unique way than to most films. A field in England was released across all media platforms: Cinema, DVD, Blu ray, VOD and TV all on the same day, 5th July 2013. Typically films would be exclusively released on these platforms separately in order to maximise profit from each. This would usually take place with the film being exclusively on cinema, to then exclusively on DVD and blue ray approximately 6 months later.
2.What are the advantages to releasing the film across all platforms on the same day?
An advantage of releasing the film on all platforms on the same day is that the film is accessible to everyone. This is especially important for an arthouse film as the film is not intent on making profit but by spreading its message or beauty to as many people as possible.There are also very few arthouse cinemas in England and therefore the film would only be accessible to some people. Releasing the film on all platforms creates a real surge in hype about the film on the release date as it is available and will be advertised by all platform such as Film4, Netflix, etc on the day of release. Whereas if it was released on each one separately very few people would hear about the film due to the low marketing budget and specific audience of the film. The hype caused by the release all in one day is shown as #AfieldinEngland was trending on the day of release.
3.What are the disadvantages to this approach?
A disadvantage of this approach is that there is a sudden large hype about the film but after the release date it may be very quickly forgotten about. Due to the fact that people are able to immediately watch the film on TV for example platforms such as online download and DVD may lose money.
4.What target audience would A Field In England be aimed at? Demographics and Psychographics.
The Demographic of the film's audience would be B - A and the Psychographics of Succeeders and Explorers. This is because the film is likely to have an upper class, highly educated audience that would be interested in an arthouse film. Explorers may also want to watch the film to explore different and more unique types of film.
5.Do you think all films in future will be released across all platforms simultaneously in future?
I highly doubt that blockbuster Hollywood films would adopt this marketing strategy used by A field in England. This is because big budget films will want to generate as much profit as possible and so will do this by gaining revenue from each platform individually. However arthouse films such as A field in England certainly may adopt this approach due to the success it has had with A field in England. The strategy allows smaller niche arthouse films to generate a large hype on the day of release that brings it a larger audience than it would on seperate platforms, and this is the films main objective, to spread its message or beauty and not make profit like Hollywood films.
2.What are the advantages to releasing the film across all platforms on the same day?
An advantage of releasing the film on all platforms on the same day is that the film is accessible to everyone. This is especially important for an arthouse film as the film is not intent on making profit but by spreading its message or beauty to as many people as possible.There are also very few arthouse cinemas in England and therefore the film would only be accessible to some people. Releasing the film on all platforms creates a real surge in hype about the film on the release date as it is available and will be advertised by all platform such as Film4, Netflix, etc on the day of release. Whereas if it was released on each one separately very few people would hear about the film due to the low marketing budget and specific audience of the film. The hype caused by the release all in one day is shown as #AfieldinEngland was trending on the day of release.
3.What are the disadvantages to this approach?
A disadvantage of this approach is that there is a sudden large hype about the film but after the release date it may be very quickly forgotten about. Due to the fact that people are able to immediately watch the film on TV for example platforms such as online download and DVD may lose money.
4.What target audience would A Field In England be aimed at? Demographics and Psychographics.
The Demographic of the film's audience would be B - A and the Psychographics of Succeeders and Explorers. This is because the film is likely to have an upper class, highly educated audience that would be interested in an arthouse film. Explorers may also want to watch the film to explore different and more unique types of film.
5.Do you think all films in future will be released across all platforms simultaneously in future?
I highly doubt that blockbuster Hollywood films would adopt this marketing strategy used by A field in England. This is because big budget films will want to generate as much profit as possible and so will do this by gaining revenue from each platform individually. However arthouse films such as A field in England certainly may adopt this approach due to the success it has had with A field in England. The strategy allows smaller niche arthouse films to generate a large hype on the day of release that brings it a larger audience than it would on seperate platforms, and this is the films main objective, to spread its message or beauty and not make profit like Hollywood films.
No comments:
Post a Comment