Ill Manors Key Conventions/Synergy

1. What are the key conventions that help you identify the print text?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

The Key conventions which help me identify this as a print text is the clear title in the middle of the text and the use of picture. The text uses the iconic iLL font which connotes tower blocks or possibly a prison cell window, linking with the nature of the film. The use of yellow also connotes danger which also links to the violent nature of the film. The strapline at the top of the text uses the films slogan “you are all products of our environment”. The text also contains the release date of the film at the bottom of the page. Synergy between this print text and other texts are that the “iLL” font is used throughout all media platforms.

This print text massively uses the typical convention of positive reviews to attract an audience to watch the film. The positive reviews have also been placed in columns alongside each other on the print text which looks like tower blocks and links to the iconic font of Ill Manors which instead uses font than layout to connote tower blocks. On top and bottom of the Title the director’s appeal is used. “Plan B presents” is at the top to appeal to Plan B fans, however “A Ben Drew film” is at the bottom as his real name is much lesser known and cannot be marketed as much, especially as he has little directing experience. If “Ben Drew presents” was on top of the title the poster would be much less effective. A pull quote other than those in the columns is places on the bottom left of the poster  in larger text as “the British film everyone is talking about” is the most appealing positive quote the film has received and will attract the most viewers. The text then has the Blu-ray, DVD and Download release date on the bottom right of the poster.