Brand Analysis

Brand one: Bentley

Bentley Motors Limited engineers, manufactures and distributes luxury auto mobiles and auto mobile parts worldwide. Bentley is a luxurious, high end company with extremely expensive and quality products. The business emphasises it's rich English heritage, originating in England in 1919 and is based in Crewe, England. It massively advertises it's slick and stylish products along with it's luxurious and lavish persona. It has effectively marketed this image of itself as the company is associated with wealthy 

Brand two: Primark

Primark is an Irish clothing retailer, operating in Austria, Belgium, France, Germany, Ireland (38 stores branded as Penneys),Portugal, Spain, the Netherlands and the United Kingdom. Primark sells clothes at the budget end of the market. Its main competition is that of other cut-price clothing retailers; such as supermarket lines. The brand sells itself on its low prices which attract customers that want to buy products cheaply. 

Brand three: Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company mainly sells itself through its sports equipment, using high profile sports stars to endorse their products. Nike advertises itself as the highest quality sports wear manufacturer and it's main competition are companies such as Adidas.

Channel 5 Institution

Channel 5 is a television network that broadcasts in the United Kingdom. It launched in 1997, and was the fifth and final national terrestrial analogue network to launch, after BBC One, ITV, BBC Two and Channel 4. It is generally the fifth placed network in the country in terms of its audience share, and has been since its inception. The station was branded as Five between 2002 and 2011, during which time the channel was owned by the RTL Group. Richard Desmond purchased the station from the RTL Group on 23 July 2010.

Channel 5, like all of the public service broadcasters, broadcast a wide variety of programming. The channel mainly broadcasts entertainment programming, such as reality television, game shows and imported American drama. The channel broadcasts sports events not covered by other broadcasters and also broadcasts its own news service, 5 News, which is produced by ITN ( The channel frequently sticks to a regular schedule, which includes the programme Home and Away at 18:00 followed by 5 News at 18:30 and Big Brother later in the evening at 22:00.

Flagship programmes for the channel include the early morning chat programme The Wright Stuff (at 09:15) and afternoon Australian soap operas Neighbours (at 13:45) and Home and Away (at 13:15) each weekday.

The institution's programming is highly perceived as "low brow" viewing and programmes, such as Home and Away that are generally watched by lower class citizens, compare to those who will watch high brow programming such as Steven Fry: Out There on BBC2. 

Lesson analysis

http://www.slideshow.com/users/kyle555/time-warner-presentation-1958878911


WWW: I believe that my lesson was successful in informing and teaching the class about the company Time Warner. I did this using a power point presentation (attached above) which contained relevant and useful information. 

My presentation was also successful as I engaged with the class, frequently asking them questions before I gave them the answer in order to keep them engaged and focused.

As well as this I believe the most effective part of my lesson was my plenary activity of a quiz. This quiz allowed students to put the knowledge they had learnt to the test and solidified their learning. This had a positive response as all questions were answered quickly and correctly, showing my lesson was effective in teaching them about Time Warner.

EBI: My lesson could have been improved however had I not included so much information in my presentation, as this had many bad consequences. As a result when teaching the lesson I read the information from my presentation too much, which in turn made the lesson seem more boring and unenthusiastic. Also due to the amount of content on screen I was forced to wait longer than I should have to allow people to copy things down, which spoiled the rhythm of the lesson.  

Image lighting analysis - Hulk

In this image high key lighting and back lighting is used. The key lighting on the character allows us to clearly see his aggressive and furious facial expressions. Filler lighting makes this more effective as the colours are smoother and his features more defined, emphasising his angry facial expressions.The use of back lighting suggests that the character is the protagonist and he is the centre of attention. Overall this use of key lighting is effective as it allows the image to seem more realistic and allow us to see all of the bulky characters masculine features and facial expressions. 

The slight tint of red coming from the side lighting in the image connotes that the character is enraged and furious, which relates to his ferocious facial expressions.

Short film extract lighting analysis - Saw 5

In the opening of this extract high lighting is used as the lighting is very dark, however is still the contrast between light and dark is minimal. The darkness in the room is filled by filler lights and back lighting in the scene. The back lighting in the dark room creates a silhouette on the characters however at the same time allows us to see their scared, anxious facial expressions, which links to the connotation of the darkness in the room which connotes evil and death. However using filler lights the silhouette is less pronounced and more subtle, allowing us to concentrate on the facial expressions.

As the extract continues and the lights turn on, low key lighting and top lighting is used. The room is still dimly lit however slightly lighter as the bulbs have turned on. These bulbs create top lighting in the scene. The top lighting is used to emphasise the characters desperate and fearful facial expressions as they look up to break the lights. The top lighting also suggests like the screen in the opening scene that these lights are the characters only hope of surviving. Much less filler lighting is used in this segment compare to the opening. This creates strong shadows in the room and a clear contrast between light and dark, an effect known as chiaroscuro. This means that characters are constantly being shown in light and shadow as they move in the room, possibly showing that despite with the hope shown by the light, the shadows show that one of them is still going to die. 

The slight green tint added to the lighting throughout the extract may be used to add tension to the scene. With the colour green we can connote that the tint may also suggest that the characters are going to rot in the room, as the colour green can be associated with fungus and rotting.

Citizen Kane Opening Analysis

                                                 Citizen Kane Opening Analysis




The first shot we are shown in the opening scene of Citizen Kane is the close up of a sign reading "no trespassing". Immediately Orson Wells has created an enigma code through this one sign as the audience begins to wonder why someone would feel the need to put such a sign up. Also the use of font on the sign emphasises this desire to keep people out through capital letters and a very bold font. This again causes us to wonder why Kane wants to keep people out, and out of what?

The camera then begins to slowly move upward using an upward panning shot or climbing shot over the fence with no trespassing sign on it. This makes the audience feel as if they are climbing the fence and beginning to trespass on the property, creating a sense of uneasiness and tension. This uneasiness is further accentuated by the music in the background. The music gives off an eerie, spooky tone and is parallel as it adds to the uneasiness of the scene. It is also non diegetic sound as the sound is not directly coming from any actions taking place on screen. The slow nature in which the camera moves up the fence connotes us the audience, the trespassers, are feeling apprehensive and anxious as we enter the property. 

Eventually we see an establishing shot of the building behind the fence. This shot is effective as it allows the audience to finally see the property they are trespassing, and having the shot from behind the fence again reinforces this idea of being scared to enter. The structure of the building again adds to the unease and tension as it's size and positioning on a hill makes it seem intimidating and the mist around it adds to it's creepy presence. 

As the scene changes, the establishing shot of the building remains. In the next scene we see two monkeys on the fence  These monkeys seem to be looking around, as if they are suspicious and uneasy, again adding to the overall tone of the film so far. Having the building crossed over from the scene before into the new scene adds to the idea that the audience is so anxious as they begin to come closer to the building, and is again shown in the next scene as the building is reflected in a puddle. There seems to be an overwhelming presence to the building that is effectively portrayed through these shots. Such focus on the mansion creates an enigma code as the audience begins to wonder why this building is so significant.

The scenes continually dissolve into one another, which each scenes shot getting closer and closer to the building. The cinematography of dissolving each scene into one another is effective as it adds to the tension as we gradually get close and closer to the mansion, building up suspense in the process. As we approach the house the music becomes heavier and more prominent as we reach the building, again adding to the tension and sense of unease.

There is then a climax in the next scene where we see a medium shot of a window and a light suddenly switches off, cutting off the non diegetic sound in the process. However the music then returns and the light switches on again, as we dissolve into the next scene of a snow globe. We then see an extreme close up of a character's lips, later revealed as citizen Kane, as he says the word "rosebud". Kane then drops the snow globe and a nurse puts a white sheet over him. An enigma code is therefore created in this scene as the audience wonder what "rosebud" means and why it's so significant, it's significance shown by the extreme close up on Kane's lips as he says it before he dies. We realise he is dead as a nurse covers him with a white sheet, which connotes that he is now dead. The opening sequence then ends with a medium shot of the window, but from the inside, also making us question how the window is significant to the plot. 

Contrapuntal and parallel images with sound

Parallel sound above music. Contrapuntal sound is below