Brand Analysis

Brand one: Bentley

Bentley Motors Limited engineers, manufactures and distributes luxury auto mobiles and auto mobile parts worldwide. Bentley is a luxurious, high end company with extremely expensive and quality products. The business emphasises it's rich English heritage, originating in England in 1919 and is based in Crewe, England. It massively advertises it's slick and stylish products along with it's luxurious and lavish persona. It has effectively marketed this image of itself as the company is associated with wealthy 

Brand two: Primark

Primark is an Irish clothing retailer, operating in Austria, Belgium, France, Germany, Ireland (38 stores branded as Penneys),Portugal, Spain, the Netherlands and the United Kingdom. Primark sells clothes at the budget end of the market. Its main competition is that of other cut-price clothing retailers; such as supermarket lines. The brand sells itself on its low prices which attract customers that want to buy products cheaply. 

Brand three: Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company mainly sells itself through its sports equipment, using high profile sports stars to endorse their products. Nike advertises itself as the highest quality sports wear manufacturer and it's main competition are companies such as Adidas.