- What are the typical codes and conventions of film trailers - what information is usually provided?
There are many typical codes and conventions in a film trailer. First of all there is a small amount of typography, introducing aspects of the film such as lead actors, director and production company. This is because large blocks of text would bore the viewer, especially as a large part of the films target audience is uneducated. The trailer then uses the typical feature of showing positive reviews at the start of the trailer with short quotes from each review praising the film, making people want to watch the film due to the high reviews. The trailer then does the typical convention of showing various interesting scenes from the film to draw the reader in. These scenes gradually increase in pace until they are extremely quick, under 1 second, and are in sync with the non diegetic fast paced music in the background to exhilarate the viewer with the fast paced action on screen, exciting them and making them want to see the film. The trailer then typically gives the name of the film in a bold font to make it clear to the audience what film trailer they are watching and the release date of the film is also placed at the end of the trailer.
2.How are trailers distributed?
Film trailers can be distributed through: Cinema trailer, Radio interviews, TV trailers Chat shows, Social media sites and Websites.
3.Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used?
The main target audience for Ill Manor's is most likely to be youths, aged 16 - 30, predominantly males and living in very urban areas. The target audience is also likely to not have gone to university or further education and can use the film to relate to their life. Plan B's fan base from his music career is also a wide target audience that the film will appeal to as he has purposely released and embedded a whole album specifically for the film in order to draw fans of his music and is a unique selling point to them. Overall the psychographic E, D and possible C; and the demographic of reformers.
The main stars of the film are not placed in bold lettering as is often done in Hollywood trailers as the actors are largely unknown and are not a unique selling point of the film in that they do not have any star names to place in the trailer. However a different interpretation may be that the use of unknown actors is a unique selling point to some viewers and may attract them to view it. The only obvious name shown in the trailer was star name Plan B, the director, who will use his name in the trailer to attract viewers and his music fan base to watch the film, as well as offering the unique selling point of his music in the film.
2.How are trailers distributed?
Film trailers can be distributed through: Cinema trailer, Radio interviews, TV trailers Chat shows, Social media sites and Websites.
3.Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used?
The main target audience for Ill Manor's is most likely to be youths, aged 16 - 30, predominantly males and living in very urban areas. The target audience is also likely to not have gone to university or further education and can use the film to relate to their life. Plan B's fan base from his music career is also a wide target audience that the film will appeal to as he has purposely released and embedded a whole album specifically for the film in order to draw fans of his music and is a unique selling point to them. Overall the psychographic E, D and possible C; and the demographic of reformers.
The main stars of the film are not placed in bold lettering as is often done in Hollywood trailers as the actors are largely unknown and are not a unique selling point of the film in that they do not have any star names to place in the trailer. However a different interpretation may be that the use of unknown actors is a unique selling point to some viewers and may attract them to view it. The only obvious name shown in the trailer was star name Plan B, the director, who will use his name in the trailer to attract viewers and his music fan base to watch the film, as well as offering the unique selling point of his music in the film.
No comments:
Post a Comment