Monday 10 February 2014

Ill Manors Production Research questions

1)Research all the Institutions involved in the production of Ill Manors. List them with a summary of what their contribution to the film was.

Ill manors was distributed and marketed by Revolver Entertainment as well as making the release date and marketed it on DVD, Blu-ray and cinema. Other institutions involved were Film London Microwave, BBC films and Aimimage who funded for the film.

FILM LONDON MICROWAVE -   Microwave is Film London’s micro-budget feature film-making scheme.• Aimed at commissioning the next generation of film- making talent in the capital, Microwave has gone from strength to strength since its launch in 2006.• In partnership with BBC Films and supported by Skillset, the UK Film Council (check as disbanded 2011) and the Mayor of London, this unique training- through-production scheme offers fledgling talent an avenue into feature production.

2)How much Ill Manors cost to produce (its budget)?

The film was made on a budget of £100,000 and raised £453,570 in the UK box office.  

3)How was Ill Manors funded?

The film was funded by three studios called Film London Microwave, BBC Films and Aimimage. Film London Microwave was part of the Ill Manors production in 2009. The BBC films and Aimimage studios were known for the low budget British film making companies. Plan B also used money raised from his ‘The Defamation of Strickland Banks’ music tour in 2010 to fund the film.

4)What is the target audience for Ill Manors?

The main target audience for Ill Manor's is most likely to be youths, aged 16 - 30, predominantly males and living in very urban areas. The target audience is also likely to not have gone to university or further education and can use the film to relate to their life. Plan B's fan base from his music career is also a wide target audience that the film will appeal to as he has purposely released and embedded a whole album specifically for the film in order to draw fans of his music and is a unique selling point to them. Overall the psychographic E, D and possible C; and the demographic of reformers, strugglers, mainstreamers and possibly aspirers.

5)Who is the main distributor of Ill Manors?

The main distributor of Ill Manors is by Revolver Entertainment. In order to raise funds for Ben Drew's fil. the distribution rights to Ill Manors were sold to Revolver Entertainment in April 2011. Revolver Entertainment is located in both London and Los Angeles, the company was founded in 1997 and has released independent films also documentaries.

6)How was Ill Manors promoted using the broadcast platform?

On 11 May 2012, Drew premiered the album tracks "Lost My Way" and "Deepest Shame" during a performance on Later with Jools Holland. The official studio version of "Lost My Way" received its first play on BBC Radio 1 on 23 May 2012. It was made available in the form of a lyric video via YouTube later that evening. On 13 June 2012, Drew performed a live session in the BBC Radio 1 Live Lounge, which for a special occasion, was held at the Maida Vale Studios. During the performance, Drew premiered the tracks "Falling Down" and "Playing with Fire", as well as giving further performances of "Deepest Shame", "Lost My Way" and "Ill Manors". A free download of "Falling Down" became available to those who sign up to the official mailing list. On 23 July 2012, the album launch party took place in the underground car park of Great Suffolk Street Warehouse, in south-east London

7)Compare this with a big budget blockbuster. What are the main similarities and differences?

The Dark Knight Rises is a 2012 British-American superhero film directed by Christopher Nolan, who co-wrote the screenplay with his brother Jonathan Nolan and the story with David S. Goyer. Featuring the DC Comics character Batman, the film is the final installment in Nolan's Batman film trilogy, and it is the sequel to Batman Begins(2005) and The Dark Knight (2008). Christian Bale reprises the lead role of Bruce Wayne/Batman.

The Dark Knight Rises premiered in 
New York City on July 16, 2012. The film was released in Australia and New Zealand on July 19, 2012, and in North America and the United Kingdom on July 20, 2012. Upon release it received a favorable critical response and grossed over $1.081 billion worldwide. It is currently the ninth-highest-grossing film of all time, the third-highest-grossing film of 2012, and the third-highest-grossing superhero film of all time. In contrast Ill Manors made only  £453,570. However The Dark Night Rises cost over $250 million to make compare to Ill Manors at 100,000. 

Key differences:


·        Both films target a different audience: Ill Manors has a very specific target audience in the demographic E,D and C and the psychographic of strugglers, reformers and possibly apirers, ages 15-30. In contrast Dark Night Rises has a very large family based audience. The main psychographic of the audience would be mainstreamers and them demographic E - B.

·        Ill Manors is directed by a famous well known artist Plan B (Ben Drew) whereas, The Dark Knight Rises is directed by Christophere Nolan who is also successful but is not a singer/rapper. Audiences would be attracted to Ill Manors due to Drew's music ability, where as DNR would draw an audience from Nolan's previous directing successes such as Inception - 8 of his films have grossed over $3.5 billion worldwide

·        The Dark Knight Rises a big Hollywood blockbuster and Ill Manors is a low British budget British film..

·        The genres are different as Ill Manors is a Urban Drama where as The Dark Knight Rises is a hybrid as the genre of the film is action, thriller and drama 

·        The Dark Knight made $1 billion in US box office whereas, Ill Manors made £453,570 in the UK box office.

·        Many of the actors and actresses in Ill Manors make their debut or are not very well known, e.g Ed Skrein and Ryan De La Cruz whereas in The Dark Knight the actors and actresses which star in the film are successful  and well known stars e.g Christian Bale, Morgan Freeman, Anne Hathaway.
·          Both film certificates are different as The Dark Knight is a 12A (UK) and Ill Manors is an 18.
·        Batman is a comic adaptation of a long lasting, successful franchise, whereas Ill Manors is a new story made by Ben Drew.Ill Manors has a multi-strand narrative

Key Similarities:
  • Contain aspects of action and thriller genre
  • Both films have predominantly male characters compared to females.
8/9)How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques and How does the trailer for Ill Manors balance plot and spectacle?

 There are many typical codes and conventions in a film trailer. First of all there is a small amount of typography, introducing aspects of the film such as lead actors, director and production company. This is because large blocks of text would bore the viewer, especially as a large part of the films target audience is uneducated. The trailer then uses the typical feature of showing positive reviews at the start of the trailer with short quotes from each review praising the film, making people want to watch the film due to the high reviews. The trailer then does the typical convention of showing various interesting scenes from the film to draw the reader in. These scenes gradually increase in pace until they are extremely quick, under 1 second, and are in sync with the non diegetic fast paced music in the background to exhilarate the viewer with the fast paced action on screen, exciting them and making them want to see the film. The trailer then typically gives the name of the film in a bold font to make it clear to the audience what film trailer they are watching and the release date of the film is also placed at the end of the trailer.

10)Think about the film certificate of Ill Manors; outline what is deemed to be acceptable for this certificate. 

18 works are for adults and can contain strong issues such as:
·                       very strong violence
·                       frequent strong language (eg 'f***') and/or very strong language (eg ‘c***’)
·                       strong portrayals of sexual activity
·                       scenes of sexual violence
·                       strong horror
·                       strong blood and gore
·                       real sex (in some circumstances)
·                       discriminatory language and behaviour

Full detail: http://www.bbfc.co.uk/what-classification/18

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